For the season SS15; S M K collaborated with the korean sustainable label RE;CODE.
RE;CODE is the brand image of the famous group KOLON INDUSTRY.
Their DNA is about re-using every left over fabrics from the different industry covered up by the group such as automobile; army; fashion… and re-use the left over stock of garments from the different brands that the group KOLON is carrying out in Korea.
For this collaboration; S M K worked on the image of INES DE LA FRESSANGE; famous french model and business woman and also the role of BETTY BLUE ( BEATRICE DALLE) in “37 degree in the morning” by Jean-Jacques Beineix.
The colour chart turns around sky blue, white, marine and red. The result is personal and close to S M K design identity.