S M K was launched in August 2014 in Seoul, Korea.
The brand creates dancewear & athleisure collections also suitable for daily life.
S M K stands for the initial of the designer: Sandra Meynier Kang.
In the logo, the initials are displayed with a symmetrical M, echoing the number “11” which has a symbolic meaning:
FeminitySustainable development is a natural upper priority of the brand: the pursue of eco-friendly textiles and zero waste production led S M K to be creative, not only in design but during the whole creation process.
Hi guys, I am Sandra,
The creator of S M K dancewear, do you want to know my story?
After graduating from Atelier Chardon Savard in 2008, I settled in Seoul as a fashion commercial agent and worked for few designer brands.
I missed creating clothes so I bought a small sewing machine and since I didn't speak Korean (yeah ~ I have been there), I followed a guy in the subway holding seamstress attires to lead me to the textile market.
From there, I started my designer life in Korea.
After a first brand launched that quickly transformed into the first version of S M K, I started to interest into fashion production & consumerism. After long researches, I took an oath :
if I create clothes, it would only by caring people involved in the process, by reducing & monitoring our impact on environment (from textile to A/S….) by involving into other species rights & protection (a value that I deeply feel the most in my bones).
S M K wasn’t born in a day, but during all these years, I found a path that finally made sense.
My personal life changed too (I became vegetarian to the great damn of my husband 😅) and I started a new sport/art: Ballet & rhythmic gymnastics
I was a very sporty kid, doing gymnastics, and later on, when I became student, my dream was to design for Y-3 or adidas (originals), see , sports & sportswear always had a place in my heart ^^
Starting ballet & rhythmics at 30 years old was refreshing and challenging. It inspired me so much, that after a year training, I turned upside down S M K to a dancewear brand , with exactly the same ethical values we carried in the past for women’s collections.
S M K dancewear was finally born in 2017, the journey only started but what other changes would the future brings? Let’s embrace them all …